Description

Chapter 1: Introduction to Product Management

• Overview: Introduction to the role of a product manager, key responsibilities, and the importance of product management in the tech and business world. This chapter covers the skills needed, the product lifecycle, and how product management fits within a business.

Chapter 2: Product Development Lifecycle

• Overview: A deep dive into the stages of product development, from ideation to launch. Covers planning, concept testing, development, testing, and iteration. Also explores Agile and Waterfall methodologies, and how to manage each phase effectively.

Chapter 3: Market Research and Analysis for Digital Products

• Overview: Techniques for conducting market research to understand customer needs, market trends, and competitive landscapes. Tools like surveys, interviews, and data analytics are used to gather insights that inform product decisions.

Chapter 4: Product Strategy and Roadmapping

• Overview: How to define a product vision and strategy that aligns with business goals. This chapter covers how to create and maintain a product roadmap, prioritize features, and communicate product strategy to stakeholders.

Chapter 5: User Experience (UX) Design Principles

• Overview: Focus on the importance of user experience in product development. Discusses principles of UX design, usability testing, wireframing, prototyping, and working with UX/UI designers to create products that delight users.

Chapter 6: Metrics and Analytics in Product Management

• Overview: Introduction to key product metrics, such as user engagement, retention, and conversion rates. How to use analytics tools to measure product performance and make data-driven decisions.

Chapter 7: Product Launch and Marketing

• Overview: How to plan and execute a successful product launch. This includes go-to-market strategies, coordinating marketing and sales teams, crafting messaging, and creating buzz before and after the launch.

Chapter 8: Stakeholder Management

• Overview: Techniques for managing relationships with internal and external stakeholders, including executives, development teams, customers, and marketing. Discusses communication strategies and how to balance different priorities and expectations.

Chapter 9: Introduction to Product Management Tools

• Overview: A look at the tools that product managers use to streamline their work. Covers tools for roadmapping (e.g., Jira, Trello), product analytics (e.g., Google Analytics, Mixpanel), and collaboration (e.g., Slack, Asana).

Chapter 10: Career Paths in Product Management

• Overview: A discussion on the various career paths within product management, including entry-level positions, senior product manager roles, and opportunities for growth into VP of Product or Chief Product Officer. Covers the skills and experience needed to progress in this field.

Chapter 11: Final Project Presentation in Product Management

• Overview: Application of all the concepts learned throughout the course. Participants will develop a product strategy or a product roadmap for a hypothetical or real product and present their project to peers or stakeholders.